Post-pandemic, consumers are more focused than ever on wellness. The Global Wellness Institute predicts sales will reach $7 trillion by 2025. Last fall, Accenture reported 80% of consumers intend to maintain or increase their spending on health and fitness, a category that includes vitamins and supplements. No surprise, then, that wellness is critical to retailers’ success in the new year and beyond. Ulta Beauty is expanding its Wellness Shop to 800 stores in 2023. Meanwhile, Sephora is focus...